Pepsi can dating PEPSI'S GAMBLE HITS FRESHNESS DATING JACKPOT

Pepsi can dating

The good news for Pepsi qtpie dating kaceytron that consumers have noticed freshness dating and think it's a useful feature.

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Ad Age's Women to Watch - 11 hours ago 0. You'll get the essential information you need to do your job better, including.

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No additional advertising followed the first wave of support. Are you a print subscriber? Pepsi wouldn't discuss future ad plans; competitors said they wouldn't make freshness dating a marketing issue.

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Certainly, people don't like fizz-less soft drinks. Sweep to a Win Over the Heat. You're darn sure we do," he said.

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Bonnie Liebman, director of nutrition at the Center for Science in the Public Interest, an activist organization in Washington, sighed when asked about Pepsi's plans. Women-usually the primary grocery shoppers-cared more about freshness dating than men did.

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The Pepsi executives' cans to make freshness a quality consumers will consider when choosing among soft drinks are an attempt to stir up what has been a flat market. Market Facts surveyed 1, consumers by phone on Aug.

Weatherup, in which he declares freshness dating is "a guarantee of quality" that means Diet Pepsi is "at the absolute peak of freshness.

Now the Pepsi-Cola Company seeks to add to that list a most unlikely problem, staleness in sodas. Beginning dating, Pepsi, the nation's No.

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Don't Miss ANA vs. And while aspartame, the artificial sweetener used in diet soft drinks that is marketed under the brand name Nutrasweet, can lose its dating over time, an estimated 97 to 98 percent of all such sodas are consumed before that occurs, primarily because soft drinks sell so fast they rarely lose their flavor. The people who really got hurt were the small guys and private labels who lost shelf space.

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The growth comes after flat or declining sales for most diet colas last year. Many observers-even some who were originally skeptical about the concept-see Pepsi's move as a marketing coup. To get unlimited content and more benefits, check out our Membership page.

Analysts laughed, bottlers complained and even Pepsi-Cola Co. Yet Pepsi's decision to crack the code, as it were, could be risky if consumers prove to be as curious about soft-drink freshness as they are about whether a loaf of bread or a head of lettuce is thirst-quenching. Donaldson said, Coca-Cola had no plans to flag or brag -- that is, it will not add to the cans notices that dating agency wellington dates appear on the bottoms nor will it advertise the freshness factor.

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